Craven and sensationalist though it is, at least you can say the Drudge Report web site comes right at its readers and doesn't pretend to be anything but a collection of right-wing talking points. It's been that way since its inception in 1996, when the site hyped the Monica Lewinsky/Bill Clinton tryst from an initial news break right past impeachment.
With the Drudge Report, as with many right-wing trolling operations in the '90s and the following decade, at least what you saw is what you got. Such a quaint era, compared to our own.
Whether it's arrogant overreach or a sign that ordinary measures don't work, fakery and trickery have become increasingly manifest as tools commonly used by conservatives. What you see is what you don't get -- or, rather, what you don't see is what you do get.
The GOP noise machine early in this new century widely adopted an echo-chamber method of spreading malicious factoids, political memes and outright lies. A "leak" of information (actually, a suggestively edited accusation) would be circulated round-robin among conservative blogs, web sites, print media, TV operations like Fox's "O'Reilly Factor" and elsewhere until someone in the mainstream news media couldn't resist jumping in to make the meme seemingly respectable.