It is by now an accepted fact of life that the Internet is having some sort of impact upon the political process...after all, if it wasn’t, would we even be here?

But we’ve all wondered exactly how much impact; and now the good folks at the Pew Research Center have taken the time and trouble to do some survey work that seeks to answer that very question

The logical approach would be to "walk through" the data (which is, frankly, good news for Obama) and see what they have to say about it...but let’s take a different approach today.

Let’s instead look at the data and ask ourselves: who aren’t we reaching, why, and what implications might those answers have going forward—and downticket?
fake consultant's diary :: :: 

First things first: we’ll be evaluating data obtained from Pew’s "The Internet and the 2008 Election" report (part of the Pew Internet & American Life Project)...and if you don’t regularly visit the Pew sites, you should. They are a fantastic resource for those interested in reality-based reality—and in this election season, reality will matter.

It’s possible to summarize the report’s findings in a paragraph or two, and let’s use that as a jumping off point: