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Beer

A Sad Day for Wisconsin--Miller and Coors Become MillerCoors LLC

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The Milwaukee Journal Sentinel has let us know that it is offical:

As of today, Miller Brewing Co. no longer exists — other than in the hearts and minds of those who worked there, and those who drank its beer.

The company once known as Miller Brewing is now MillerCoors LLC, a joint venture of Miller Brewing and Coors Brewing Co. The new company officially begins business today, following Monday’s signing of the closing documents by executives from SABMiller Plc and Molson Coors Brewing Co., corporate parents of Miller Brewing and Coors Brewing.

I'm not sure how the rest of Wisconsin feels, but I was saddened to hear this news. Maybe I am overreacting and need to understand that buyouts and consolidations are a part of the modern global world. Maybe I am naive to think that Miller and Wisconsin are somehow synonymous and, therefore, immune to outside influence--its kind of like the Packers, no?

Check out the new MillerCoors website--if you really want. :(