So the second debate is in the books, my friends, and it seems that McCain is not getting out the message as well as he might wish.

I have no doubt that some of the problem is related to McCain’s policies as he presents them...but to be completely honest, there may be an additional factor.

To put it as bluntly as possible: McCain looks a little...creepy.

And it’s not just me: The Girlfriend was mentioning how creepy he looked in the debate as we talked about it this morning. Ask around, and someone might describe him that way to you.

Why is that so, how is this observation going to affect McCain going forward; and most important of all...how does this connect to the Burger King and the design of video game characters?

To help answer the question, let me introduce you to Dr. Masahiro Mori.

In the 1970s, Dr. Mori, a Japanese roboticist, used psychological research to develop a theory that has become known as the “Uncanny Valley”.

To make a long story short, Dr.