So it’s Super Bowl time once again…and if you’re like me, you really don’t care all that much about the game—but you might actually pay attention to the commercials.
They’re significant productions unto themselves, and they set the stage for a full year’s worth of advertising as they migrate to the “small” TV market after the last whistle of the game has been blown.
Since lots of other commentators will analyze and dissect those commercials—and I’m one of those who likes to travel where others don’t—we will, instead, talk about the ordinary commercials, the ones you see every day of the year…the ones you might see 20 or 30 times a day, every day of the year, if you watch enough TV.
There are three in particular we’ll talk about today…and two of the three send a unique and particular message to the viewer. It may not be the message the advertiser intended—or maybe it is, secretly—but whichever it is, it’s a pretty fair bet that you’ll see each differently after we’re through.